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By Helen Brown
Recently there have been some big changes within the Learning material at the Google Learning Centre and the Google Certification Centre. Not that this is unusual of course, given how the interface has changed over the years. If I was to think about all of the changes I have seen during my time so far working with AdWords, the biggest piece of advice I would give a new user is to make sure that you always keep learning. We all know that technology moves and evolves, it would be foolish to think that after passing an exam the learning process is over, far from it!
As our users will be aware, we have recently added new questions to cover a variety of information that is covered in the new certification centre. With regard to our question relevance, our question authors regularly take the exam to keep up to date with the theme and style of the exam to make sure that our resources are relevant to exam candidates.
However, we are all also aware that more changes are coming, specifically with the new Enhanced Campaigns. There’s lots of chatter on the Google AdWords forum about how sections of the learning centre vanish for days at a time, and how the learning material is always going through review and update. But here’s the big question on my mind:
How long will it be before we see questions about Enhanced Campaigns within the Google AdWords exams?
This new campaign type which advertisers cannot opt out of is an important change to the interface. We all know that within a certain period of time, this will be in the exam. What we all don’t know is, when will this take place?
Anyone currently preparing for the exam should take this into consideration, whilst there seems to be no sign of this in the exam at present, we need to consider that:
- Enhanced campaigns are going to happen on all accounts, there is no opt out.
- If you cannot opt out, it is vital to campaign management
- Anything vital to campaign management, will become an exam topic!
It’s very important to ‘get to grips’ with Enhanced campaigns. Current and already experienced account managers who have taken the leap with their legacy campaigns and clicked the ‘upgrade’ button, will be grateful of all the help pages and updated material that has been created to nurture people through the transition process, as am I.
I remember when I was learning for the first time, and how the slightest difference between learning material and the interface threw me.
Exam Study Advice:
So for any ‘first timers’ to this process, I advise the following:
Read the learning material thoroughly, leave no stone unturned: Read the information, apply it to an account, really digest it. It’s in the learning centre for a reason, that reason is, it’s likely to be in the exam!
If you have studied and feel ready, don’t hang about!: Take the exam sooner rather than later, the information is fresh in your mind, and you know there will be no ‘nasty surprises’ given that you have studied the current exam learning material and are taking the exam that the content is based on.
Remember, the exam still has some old questions, as well as updated questions: focus an even attention to all of the learning material, don’t think that the exam will be all about the new as we can advise you, this is not the case.
Ok, I know I could be accused of being biased here, but we work hard at keeping the resources applicable to the exam content, we want our users to pass (actually, we want all exam candidates to pass, whether you choose to study with us or not)
What Team iPassExam Are Doing To Address The Coming Changes
Knowing that Enhanced Campaigns will feature in the exams sooner or later, we have created a set of questions about Enhanced campaigns, and any user with a current subscription to Fundamentals, Search advanced or Display advanced will be able to access some new questions from the ‘Enhanced Campaigns’ category within their chosen study resource. We thought that this would give exam candidates an extra confidence to know that, if it features in the exam, it’s been covered during revision.
Please share your thoughts with us about the following:
Are you ready to take the exam at the moment? How do you feel about the coming changes?