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Blog Post – AdWords Recent Updates – Automated Tools – AdWords Scripts and...
By Helen Brown As part of the recent AdWords changes webinar, I have already posted about “Shared Budgets (Beta)” , “Shared Campaign Negative Keywords and Shared Campaign Placement exclusions” ,“Better...
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Google AdWords: Learning Centre v’s Exams – What Do You Think?
By Helen Brown Google have recently created the “Certification centre”, in addition to already having the “Learning centre”. The information contained in these resources is a valuable source of...
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Enhanced Campaigns are coming!
By Helen Brown Any advertiser who wanted to target a variety of devices or locations with their AdWords advertising would have needed to create separate campaigns to exercise effective management for...
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How iPassExam.com is used at White Shark Media to Pass with Outstanding Scores
By Alexandra Hermida Alexandra is a Paid Search Account Executive in White Shark Media specialized in Local Search campaigns, and manages PPC accounts on a daily basis for North American advertisers....
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Our Top 7 AdWords Revision Tips – Get Ready And Go For It!
By Helen Brown Exam success, in my opinion can be put down to one thing and one thing only………..thorough preparation. Putting in the time and effort will truly pay off when you know that you have...
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Certification Exam – Be Prepared, Changes Are Coming………….
photo credit: opensourceway via photopin cc By Helen Brown Recently there have been some big changes within the Learning material at the Google Learning Centre and the Google Certification Centre. Not...
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Improved iPassExam functionality for users who study on the move!
By Helen Brown A very hot topic at the moment within the AdWords advertising community is how moving amongst a number of devices has become such a way of life for us. We now move between our...
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The Bing Ads Platform – A Committed Contender In PPC
By Helen Brown Photo Credit : Bing PPC is such a vital and important aspect of internet marketing, and there are a number of platforms to choose from. We all know Google is a strong leader in the...
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Your Ad Copy – Make It Shine With These 7 Simple Tips!
By Helen Brown It’s very common sense practice to regularly review your account to ensure that all is well. We all know that performance monitoring is essential! At the same time, I think it can be...
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New – The Display Advanced Mock Exam!
By Helen Brown Many of our regular users will be aware that we implemented a new mock exam system just over six months ago, designed to simulate the type of questions and conditions you could expect to...
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